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Social Media is Hard! Does my business have to do it?

Published: Monday, August 22, 2016   /   Categories: Education

This week the Kearney Chamber “You”niversity hosted Sherry Prindle of Fred Pryor Seminars.  Sherry facilitated “Grow your Business with Social Media.”  The Seminar promotes that “Social media marketing is cost-effective, flexible, responsive, measurable and relatively easy to get started. The benefits far outweigh the risks, and the payoffs can be lucrative.”

I had the opportunity to sit through the first half of the Seminar and I found the information and instruction fascinating. Social media is a subject that transforms and changes rapidly.  A constant strategy and focus is required to maximize your efficiency.  

“Yes, a presence on as many as possible platforms is essential, a high participation rate is required and you must adapt your strategy with the platform as it evolves.” Just in case you were wondering. The thought crossed my mind “I have had a Facebook account since 2006,” I wonder how Facebook activity has changed since then.  For context, I was a freshman in College and that was when Facebook was notably known for finding an informal gathering and to check the commitment level (relationship status) of the campus population. Matter of fact, you had to have a .edu email address to even get a Facebook profile page and Myspace was still the most popular social media profile platform.

I recently went back to revisit my early activity on Facebook and it doesn’t make sense. The concept seems so foreign to post directly on someone else’s public profile page. Imagine a current newsfeed without any news articles or videos and the only images were those that you took with your digital camera and then connected the camera with a usb cord to a computer and uploaded. 


Nostalgia reminded me the newsfeed was a community (University) profile and you were only seeing what other people were saying to each other and all comments were in a long list showing all of them.  People could go 2 or 3 days without responding to your post and you were ok with that.  Often you would remind fellow students that you left them a Facebook message and they hadn’t responded yet (Or maybe that just happened to me). 

Needless to say, the Facebook platform has changed a lot in the past ten years.  Today, a business can invent themselves through Facebook activity. Dollar-for-dollar, Facebook can be a good advertising method but you have to know what you are doing and post with intent.  Remember people (customers) tolerate business activity on Facebook and they are not logging in with the same intent as a business.

As a millennial, in a professional office, I too struggle keeping up with consistent activity over multiple, sometimes all, social media platforms.  That is because social media today requires a full-time awareness as to what is happening.  The Kearney Area Chamber of Commerce has a tremendous staff that prioritizes social media in addition to everyone’s mission for our membership.  It takes everyone’s participation to be effective and have a full-time presence.

Most small businesses challenge limited resources to have a full-time presence on social media. Full-time presence doesn’t mean full-time work.  As the Seminar proved “opting to create a social media presence for your organization is one of the smartest marketing decisions you can make.”

The key to social media is getting other people to talk about you.  A business reputation on social media is a product of the local reputation.  Do your best to have your customers rave about your business and don’t be afraid to ask them to do so. 

Below is an example narrative from my family’s operation that may help you get back on track with social media.


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Happy Posting…

Sincerely,

Your Kearney Chamber President,

Max


**This Seminar was made possible through a Worker Training
Grant through the Nebraska Department of Labor

 

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Kearney Area Chamber of Commerce
Kearney Area Chamber of Commerce

1007 2nd Ave  •  PO Box 607  •  Kearney, NE 68848
Phone: 308-237-3101